Rapid Prototypes
Stakeholder
TRAC Mobility
Location
London, UK
Year
2022
Introduction
The Rapid Prototypes for Smart City Solutions projects were designed to visually explore and showcase innovative urban technologies, with the aim of engaging a broad audience, including government officials and key stakeholders. As the sole designer on these projects, I collaborated closely with the CEO, who led pitches to potential clients, to quickly develop Figma prototypes that effectively demonstrated the transformative potential of smart city solutions. These prototypes served as a key tool in illustrating the impact and possibilities of cutting-edge urban technologies
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
APPROACH & UNDERSTANDING THE PROBLEM
/// Goal
The main goal was to demonstrate the impact of smart city technologies through rapid Figma prototypes. These prototypes were intended to showcase how these solutions can address urban challenges and enhance city life, making them compelling and informative for decision-makers and stakeholders.
/// Planning and Requirements Gathering
The planning phase focused on understanding core smart city concepts and the needs of the target audience. I conducted a thorough review of critical technologies to feature and researched their relevance and impact on urban environments. It was essential to understand the interests and comprehension levels of government officials and stakeholders to tailor the prototypes effectively.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DISCOVERY
The discovery phase involved several key steps:
Identify and Research Smart City Concepts: Selected pivotal smart city technologies to feature and researched their implications for urban living.
Understand Audience Needs: Assessed the interests and knowledge of the target audience, including government officials and stakeholders, to tailor the prototypes to their expectations.
Collect Visual References and Themes: Gathered visual inspirations and established thematic narratives to effectively communicate the advantages of smart city technologies.
Plan Prototype Structure and Flow: Designed a clear structure and flow for each prototype to ensure engaging and understandable presentations of the concepts.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DESIGN ITERATION & DECISIONS
The design process was characterised by its rapid execution and iterative refinement:
Rapid Prototyping from Discovery Data: Utilised insights from the discovery phase to quickly develop initial Figma prototypes. Focused on translating smart city solutions into clear and engaging visual formats, adhering to tight deadlines.
Efficient Design Execution in Figma: Leveraged Figma’s capabilities to swiftly create visuals and layouts that communicated the smart city concepts effectively.
Direct Feedback Integration from CEO: Incorporated feedback directly from the CEO throughout the design process to ensure alignment with showcase objectives and stakeholder expectations.
Fast-Paced Iteration and Refinement: Engaged in rapid iterative cycles to refine each prototype, addressing design improvements promptly and ensuring clarity and effectiveness within the constrained timeframe.
Preparation for Stakeholder Presentation: Finalised the prototypes efficiently, preparing them for presentation to stakeholders and clients. Ensured that each prototype was polished and accurately represented the smart city solutions.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DEVELOPMENT & DELIVERY
/// Prototyping
High-Fidelity Prototypes: Developed detailed, interactive prototypes in Figma to simulate the smart city solutions. Each prototype was designed to highlight key functionalities and benefits.
Iterative Refinement: Engaged in rapid iterations based on feedback to enhance the prototypes’ clarity and visual appeal. Ensured that each prototype effectively communicated the technology’s impact on urban living.
/// Development
Design Implementation: Translated high-fidelity prototypes into visual assets ready for presentations. Focused on ensuring the designs were visually compelling and conveyed the potential of smart city technologies.
Feedback Integration: Incorporated feedback from the CEO and other stakeholders to refine the prototypes. Made adjustments based on their input to better align with the project’s goals and presentation needs.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Growth & THoughts
/// Outcome
The project resulted in a series of impactful prototypes that enhanced understanding and support for smart city technologies among key decision-makers. These prototypes effectively demonstrated the potential of technology to improve urban living, facilitating informed discussions and decision-making. The visual representations helped convey complex concepts in an accessible and engaging manner.
/// Personal Growth
This project honed my skills in rapid prototyping and agile design processes. Working independently while coordinating with the CEO and incorporating high-level feedback taught me to adapt quickly and deliver high-quality visual solutions under tight deadlines. I gained valuable experience in presenting complex technologies in a compelling and understandable way.
/// Takeaway
The Rapid Prototypes project was a valuable experience in designing engaging and informative visual representations of complex technologies. It highlighted the importance of quick adaptation and effective communication in design, contributing significantly to my growth in working efficiently under pressure and enhancing my ability to create impactful design solutions.
@2024 Jack Parkes. All rights reserved
@2024 Jack Parkes. All rights reserved
@2024 Jack Parkes. All rights reserved
Rapid Prototypes
Stakeholder
TRAC Mobility
Location
London, UK
Year
2022
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Introduction
The Rapid Prototypes for Smart City Solutions projects were designed to visually explore and showcase innovative urban technologies, with the aim of engaging a broad audience, including government officials and key stakeholders. As the sole designer on these projects, I collaborated closely with the CEO, who led pitches to potential clients, to quickly develop Figma prototypes that effectively demonstrated the transformative potential of smart city solutions. These prototypes served as a key tool in illustrating the impact and possibilities of cutting-edge urban technologies
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
APPROACH & UNDERSTANDING THE PROBLEM
/// Goal
The main goal was to demonstrate the impact of smart city technologies through rapid Figma prototypes. These prototypes were intended to showcase how these solutions can address urban challenges and enhance city life, making them compelling and informative for decision-makers and stakeholders.
/// Planning and Requirements Gathering
The planning phase focused on understanding core smart city concepts and the needs of the target audience. I conducted a thorough review of critical technologies to feature and researched their relevance and impact on urban environments. It was essential to understand the interests and comprehension levels of government officials and stakeholders to tailor the prototypes effectively.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DISCOVERY
The discovery phase involved several key steps:
Identify and Research Smart City Concepts: Selected pivotal smart city technologies to feature and researched their implications for urban living.
Understand Audience Needs: Assessed the interests and knowledge of the target audience, including government officials and stakeholders, to tailor the prototypes to their expectations.
Collect Visual References and Themes: Gathered visual inspirations and established thematic narratives to effectively communicate the advantages of smart city technologies.
Plan Prototype Structure and Flow: Designed a clear structure and flow for each prototype to ensure engaging and understandable presentations of the concepts.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DESIGN ITERATION & DECISIONS
The design process was characterised by its rapid execution and iterative refinement:
Rapid Prototyping from Discovery Data: Utilised insights from the discovery phase to quickly develop initial Figma prototypes. Focused on translating smart city solutions into clear and engaging visual formats, adhering to tight deadlines.
Efficient Design Execution in Figma: Leveraged Figma’s capabilities to swiftly create visuals and layouts that communicated the smart city concepts effectively.
Direct Feedback Integration from CEO: Incorporated feedback directly from the CEO throughout the design process to ensure alignment with showcase objectives and stakeholder expectations.
Fast-Paced Iteration and Refinement: Engaged in rapid iterative cycles to refine each prototype, addressing design improvements promptly and ensuring clarity and effectiveness within the constrained timeframe.
Preparation for Stakeholder Presentation: Finalised the prototypes efficiently, preparing them for presentation to stakeholders and clients. Ensured that each prototype was polished and accurately represented the smart city solutions.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DEVELOPMENT & DELIVERY
/// Prototyping
High-Fidelity Prototypes: Developed detailed, interactive prototypes in Figma to simulate the smart city solutions. Each prototype was designed to highlight key functionalities and benefits.
Iterative Refinement: Engaged in rapid iterations based on feedback to enhance the prototypes’ clarity and visual appeal. Ensured that each prototype effectively communicated the technology’s impact on urban living.
/// Development
Design Implementation: Translated high-fidelity prototypes into visual assets ready for presentations. Focused on ensuring the designs were visually compelling and conveyed the potential of smart city technologies.
Feedback Integration: Incorporated feedback from the CEO and other stakeholders to refine the prototypes. Made adjustments based on their input to better align with the project’s goals and presentation needs.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Growth & Thoughts
/// Outcome
The project resulted in a series of impactful prototypes that enhanced understanding and support for smart city technologies among key decision-makers. These prototypes effectively demonstrated the potential of technology to improve urban living, facilitating informed discussions and decision-making. The visual representations helped convey complex concepts in an accessible and engaging manner.
/// Personal Growth
This project honed my skills in rapid prototyping and agile design processes. Working independently while coordinating with the CEO and incorporating high-level feedback taught me to adapt quickly and deliver high-quality visual solutions under tight deadlines. I gained valuable experience in presenting complex technologies in a compelling and understandable way.
/// Takeaway
The Rapid Prototypes project was a valuable experience in designing engaging and informative visual representations of complex technologies. It highlighted the importance of quick adaptation and effective communication in design, contributing significantly to my growth in working efficiently under pressure and enhancing my ability to create impactful design solutions.
Rapid Prototypes
Stakeholder
TRAC Mobility
Location
London, UK
Year
2022
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Introduction
The Rapid Prototypes for Smart City Solutions projects were designed to visually explore and showcase innovative urban technologies, with the aim of engaging a broad audience, including government officials and key stakeholders. As the sole designer on these projects, I collaborated closely with the CEO, who led pitches to potential clients, to quickly develop Figma prototypes that effectively demonstrated the transformative potential of smart city solutions. These prototypes served as a key tool in illustrating the impact and possibilities of cutting-edge urban technologies
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
APPROACH & UNDERSTANDING THE PROBLEM
/// Goal
The main goal was to demonstrate the impact of smart city technologies through rapid Figma prototypes. These prototypes were intended to showcase how these solutions can address urban challenges and enhance city life, making them compelling and informative for decision-makers and stakeholders.
/// Planning and Requirements Gathering
The planning phase focused on understanding core smart city concepts and the needs of the target audience. I conducted a thorough review of critical technologies to feature and researched their relevance and impact on urban environments. It was essential to understand the interests and comprehension levels of government officials and stakeholders to tailor the prototypes effectively.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DISCOVERY
The discovery phase involved several key steps:
Identify and Research Smart City Concepts: Selected pivotal smart city technologies to feature and researched their implications for urban living.
Understand Audience Needs: Assessed the interests and knowledge of the target audience, including government officials and stakeholders, to tailor the prototypes to their expectations.
Collect Visual References and Themes: Gathered visual inspirations and established thematic narratives to effectively communicate the advantages of smart city technologies.
Plan Prototype Structure and Flow: Designed a clear structure and flow for each prototype to ensure engaging and understandable presentations of the concepts.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DESIGN ITERATION & DECISIONS
The design process was characterised by its rapid execution and iterative refinement:
Rapid Prototyping from Discovery Data: Utilised insights from the discovery phase to quickly develop initial Figma prototypes. Focused on translating smart city solutions into clear and engaging visual formats, adhering to tight deadlines.
Efficient Design Execution in Figma: Leveraged Figma’s capabilities to swiftly create visuals and layouts that communicated the smart city concepts effectively.
Direct Feedback Integration from CEO: Incorporated feedback directly from the CEO throughout the design process to ensure alignment with showcase objectives and stakeholder expectations.
Fast-Paced Iteration and Refinement: Engaged in rapid iterative cycles to refine each prototype, addressing design improvements promptly and ensuring clarity and effectiveness within the constrained timeframe.
Preparation for Stakeholder Presentation: Finalised the prototypes efficiently, preparing them for presentation to stakeholders and clients. Ensured that each prototype was polished and accurately represented the smart city solutions.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
DEVELOPMENT & DELIVERY
/// Prototyping
High-Fidelity Prototypes: Developed detailed, interactive prototypes in Figma to simulate the smart city solutions. Each prototype was designed to highlight key functionalities and benefits.
Iterative Refinement: Engaged in rapid iterations based on feedback to enhance the prototypes’ clarity and visual appeal. Ensured that each prototype effectively communicated the technology’s impact on urban living.
/// Development
Design Implementation: Translated high-fidelity prototypes into visual assets ready for presentations. Focused on ensuring the designs were visually compelling and conveyed the potential of smart city technologies.
Feedback Integration: Incorporated feedback from the CEO and other stakeholders to refine the prototypes. Made adjustments based on their input to better align with the project’s goals and presentation needs.
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Digital Designer from London
Currently at NCC Group, formerly TRAC Mobility
Growth & Thoughts
/// Outcome
The project resulted in a series of impactful prototypes that enhanced understanding and support for smart city technologies among key decision-makers. These prototypes effectively demonstrated the potential of technology to improve urban living, facilitating informed discussions and decision-making. The visual representations helped convey complex concepts in an accessible and engaging manner.
/// Personal Growth
This project honed my skills in rapid prototyping and agile design processes. Working independently while coordinating with the CEO and incorporating high-level feedback taught me to adapt quickly and deliver high-quality visual solutions under tight deadlines. I gained valuable experience in presenting complex technologies in a compelling and understandable way.
/// Takeaway
The Rapid Prototypes project was a valuable experience in designing engaging and informative visual representations of complex technologies. It highlighted the importance of quick adaptation and effective communication in design, contributing significantly to my growth in working efficiently under pressure and enhancing my ability to create impactful design solutions.