Product & Visual Designer from London, currently at NCC Group.

I solve buiness problems with a mix of creativity and technical insight, through design — making complex ideas feel simple and intuitive. Currently designing cybersecurity products and international experiences for NCC Group in the UK.

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I am a product designer and engineer focused on the development of high-performance digital interfaces. My work spans the entire product lifecycle—from initial conceptualisation and strategic pitching to end-to-end UI/UX design and technical implementation. I specialise in building systems that prioritise clarity and logic, ensuring that every digital touchpoint feels like a singular, high-resolution specimen of its intent. I am driven by the creation of interfaces that do more than just function; they resonate with a sense of technical mastery and absolute fulfilment.

My approach is rooted in a high-performance discipline of refinement. Borrowing the obsessive mindset of a master cultivator, I view the user experience as a system that must be pruned of all redundant layers and friction. I don't believe in adding complexity; I believe in accelerating the core vision through calculated logic and efficient iteration. By culling the non-essential, I ensure that the final digital product reaches its peak resolution—delivering a pristine, seamless experience that exists at the convergence of human intuition and technical precision.

Experience

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2022 - Now
Product Designer
NCC Group

Lead Designer for Escode View, leading its rebrand, redesign, and system integration for a better user experience and business alignment.

2022 - Now
Product Designer
NCC Group

Lead Designer for Escode View, leading its rebrand, redesign, and system integration for a better user experience and business alignment.

2021 - 2022
UI/UX Designer
TRAC Mobility

Acted as the head of Design, created digital solutions for B2C and B2B platforms and clients, revamped existing products, lead company rebranding and marketing material, along with aligning with business goals, and supported growth at a micromobility start-up.

2021 - 2022
UI/UX Designer
TRAC Mobility

Acted as the head of Design, created digital solutions for B2C and B2B platforms and clients, revamped existing products, lead company rebranding and marketing material, along with aligning with business goals, and supported growth at a micromobility start-up.

2020 – 2021
Product & Industrial Designer
Freelance

Worked as an independent design freelancer, specialising in UI/UX, product, and industrial design.

2020 – 2021
Product & Industrial Designer
Freelance

Worked as an independent design freelancer, specialising in UI/UX, product, and industrial design.

IF you are reading this, congratulations, you’ve got an eye for detail, hope you enjoy my work

IF you are reading this, congratulations, you’ve got an eye for detail, hope you enjoy my work

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