TRAC Mobility | Streamline Your Fleet
London, UK
2021 - 2022 (Personal Revamp in 2023)
00
INtroduction
The TRAC Operations App aimed to develop an efficient and user-friendly tool for ground-level maintenance of a micromobility fleet. This project, closely integrated with the TRAC Dashboard, focused on empowering Operators by providing essential functionalities such as vehicle location tracking, task completion, maintenance management, specification adjustments, report generation, and profile management. The application sought to streamline these processes, making it easier for Operators to manage their tasks and ensure smooth fleet operations.
01
Approach & UNderstanding the problem
/// Goal
The primary goal was to streamline micromobility fleet management by providing Operators with comprehensive tools for various tasks, ensuring the application is both cohesive and user-friendly.
/// Planning and Requirements Gathering
In the planning phase, I collaborated with stakeholders, existing Operators and programmers to understand the essential requirements for fleet maintenance. We used agile methodologies to gather and prioritise requirements through iterative sprints, ensuring a thorough understanding of Operator needs and a focus on high-impact features.
02
Discovery
The discovery phase was crucial for setting the foundation of the product:
Needs Analysis: Evaluated the essential requirements for ground-level maintenance, focusing on key functionalities like vehicle location and task management.
User Research: Conducted thorough research to understand Operator needs and preferences, emphasising usability and operational efficiency.
Feature Specification: Identified and prioritised crucial features such as vehicle tracking, maintenance tasks, specification adjustments, report generation, and profile management.
Initial Design Concept: Developed an initial design concept to ensure that the layout and user interface aligned with identified features and Operator requirements.
03
Design Iteration & Solutions
The design process was iterative, involving continuous refinement based on feedback:
Drafting Initial Designs: Created initial UI/UX design drafts, incorporating essential functionalities in a user-centric interface.
Prototype Development: Built a functional prototype using Figma, integrating prioritised features and design elements from the initial drafts.
Internal Testing and Feedback: Conducted internal testing to gather feedback on the prototype, assessing usability and identifying areas for improvement.
Refinement and Finalisation: Refined the prototype based on feedback, iterating on the design, through feedback from play testing sessions, to ensure it met the usability and functionality requirements established in the discovery phase.
04
Development & Delivery
/// Prototyping
High-Fidelity Prototypes: Developed detailed, interactive prototypes to simulate the final app experience. This involved incorporating all key functionalities and ensuring alignment with the design concept.
Refinement: Iteratively refined the prototypes based on feedback from internal testing, focusing on improving usability, visual appeal, and overall functionality.
/// Development
Implementation of Features: Worked with developers to implement the features as designed, ensuring the application provided seamless functionality and met all specified requirements.
Quality Assurance: Conducted thorough self-testing and coordinated with developers to ensure the final product was robust and free of critical issues. Addressed any bugs or usability issues to ensure a polished and effective application.
05
Growth and Thoughts
/// Outcome
The Operations App offers seamless and efficient fleet management capabilities. It significantly improves operational productivity and user experience, providing Operators with a robust tool for managing micromobility services. The integration of essential features and user-centric design has enhanced the overall effectiveness of the app.
/// Personal Growth
Working on this project independently, yet collaboratively with programmers, enhanced my skills in UI/UX design and agile methodologies. It provided valuable experience in integrating advanced functionalities into a user-centric design, addressing complex design challenges, and refining the product based on iterative feedback.
/// Takeaway
The TRAC Operations App project was a rewarding endeavour that expanded my expertise in designing user-friendly applications, in particular, mobile applications. It highlighted the importance of combining user needs with modern design principles and agile methodologies. This project contributed to my professional growth, deepening my understanding of user-centric design and operational efficiency.